AMAZON ENFORCEMENT — TRADEMARKS
A trademark registration Amazon will act on.
We help Amazon sellers with trademark applications and Brand Registry. We file and prosecute your U.S. trademark, help you enroll in Brand Registry, send cease-and-desist letters to copycats, and, where it's needed, petition the USPTO to examine your application sooner.
Have an issued patent? This page covers trademarks. If a copy infringes your issued U.S. utility patent, see Amazon APEX.
Why registration matters on Amazon
Enrollment, not enforcement
A pending application gets you into Brand Registry. You can report infringers under common-law rights, but Amazon requires a test buy and proof you used the mark first, and in practice it rarely acts on those reports. A registration is what gets listings removed.
The USPTO is slow
A new application can wait months before an examiner looks at it, and longer if an office action follows.
Copycats don't wait
Every month in the queue is another month of lost sales and confused customers.
What we handle
01
The application
We check for conflicting marks, then file with the right goods, classes and specimen, matching how your brand appears on Amazon.
02
Office actions
If the examiner raises an issue, we prepare the response.
03
Brand Registry
We help you enroll your brand, using your pending application or your registration.
04
Cease-and-desist letters
We put copycats on notice. A letter can stop them, and it builds the record a petition needs.
05
Petition to make special
Where it's needed, we ask the USPTO to examine your application sooner.
06
Enforcement
Once registered, we help you report infringing listings through Brand Registry.
Asking the USPTO to move faster
A petition to make special asks the USPTO to examine an application ahead of the normal queue. It doesn't always succeed. Screenshots of copycat listings alone usually aren't enough.
The USPTO looks for objective evidence of infringement and of your efforts to stop it.
• Test buys. Orders from infringing sellers showing goods sold under your mark.
• Sales records. Data showing your sales falling after the copycats appeared.
• Cease-and-desist letters. Letters to the infringers, showing threatened litigation.
• Customs recordation. U.S. Customs and Border Protection records only registered marks, so a registration is needed to stop infringing imports at the border.
A granted petition speeds up examination only. The application still goes through publication and the 30-day opposition period, and any office action still has to be answered.
Trademark and patent together
Many brands need both. A trademark stops copies that use your name. A utility patent, enforced through APEX, stops copies of the product itself, even under a different name.
Can I join Brand Registry before my trademark registers?
Yes. Amazon accepts a pending U.S. application for enrollment. Enforcing against other sellers is much harder until the mark is registered.
Can you help if my application is already pending?
Yes. We can take over prosecution, respond to office actions, and file a petition to make special if the facts support one.
Will a petition get my trademark registered in weeks?
Not necessarily. If it's granted, your application is examined sooner. Publication and registration still follow the USPTO's normal schedule.
Tell us about your brand
This is a confidential intake. We'll review it and tell you where you stand and what we'd do next.
Also for Amazon sellers: Amazon APEX for patent holders · All Amazon seller services
This page is general information, not legal advice, and does not create an attorney-client relationship. Attorney advertising. Patent Intelligence Group is not affiliated with Amazon or the USPTO.